Blog

Yoojel is an AI assistant for everyday tasks — writing, coding, research, image and video generation, and voice. You can start using it for free at yoojel.com, with a Pro plan available at $5/mo for higher usage limits and access to our more capable model tier.

Built by IoBM

Yoojel is built by IoBM, a Dubai-based technology company founded in 2016 by Muhammad Umair Saeed, who serves as Founder, Chairman & CEO. IoBM operates across cybersecurity, automation, robotics, and a handful of other ventures — Yoojel is IoBM's product in the AI assistant space, built and maintained as its own focused application rather than a bundle of unrelated tools.

What you can actually do with it today

Beyond the core chat, Yoojel includes a growing suite of standalone Apps, each purpose-built for a specific kind of work:

• Image Studio — generate and edit images, with square, portrait, landscape, and custom aspect ratios
• Video Studio — text-to-video or image-to-video generation
• Voice Studio — text-to-speech, plus voice cloning from a short reference sample
• Yoojel Coder — generate code with a live sandboxed preview and export to ZIP, Markdown, or PDF
• Deep Research — answers complex questions with real, clickable citations, free to use with no sign-in required just to research

We'll go deeper on each of these in future posts, starting with a full walkthrough of the Apps suite.

Why we're writing this blog

We're building Yoojel quickly — new features, fixes, and refinements ship often. This blog is where we'll talk about what we're building and why, starting with the basics: what Yoojel is, right now, in plain terms.